I’m a big hockey fan and I have been for as long as I can remember. Yes, I cried when my parents told me I was playing hockey that one fateful September day back in 1982, but I loved the game – I just didn’t want to play it. Now, almost exactly 30 years later I can honestly say that I still really love hockey – its the people that run the teams and don the uniforms that bring tears to my eyes. Okay, it’s not so much tears as it is pure unadulterated rage and loathing… but enough about me. If there’s one thing this latest NHL work stoppage has shown me is that it’s not about me. Or you. Or anyone else that makes NHL hockey possible for that matter.
It’s about players who think they’re bigger than the game – entitled to more than half the daily take simply because they worked up a sweat, and it’s about owners who think that they can mismanage their lemonade stand and still be entitled to profit. Make no mistake though, it’s definitely not about the paying customer. They’ll get their watered down, over priced, sour beverage – and they’ll love every drop and come back for more.
We only have ourselves to blame.
NHL hockey is the only professional league in the world to have lost an entire season due to a work stoppage, and do you know what happened when they came back? Seven years of record record revenues. Now we’re on the verge of another collapse, for pretty much the exact same reasons that caused the last stoppage and fans are taking sides. Seriously? We are actually divided on who is to blame? Even Bob McKenzie, who has probably the greatest hockey mind the business has ever seen, won’t pick a side on this one.
Fool me once, shame on you…
There should only be one side that matters in all of this: the one that pays the bills. In case you didn’t catch on, it’s our side. Us. The fans. The only way the spoiled elite and the out-of-touch beyond wealthy will ever understand is if we hit them where it hurts he most:
- For the players you go after their ego, and the tactic is simple:
You stop watching!
Adore and revere someone else. Pay no attention to the spoiled brat in the corner, he’ll find someone else to carry his books to class.
- For the owners you go after their pocketbooks, and the tactic is simple:
You stop paying!
You give someone else your hard earned dollar. Pay no dividends to the greedy, fiscally irresponsible jerks in the ivory tower, they’ll move on and try to find another sucker to con.
A very reasonable and wise man by the name of Neil Hedley wrote an article a couple days ago in a less scathing and vitriolic tone, but the message was essentially the same. Unless enough people say it, and enough people commit to it, we’ll just be right back here again eight years from now and another eight years from then.